Presenting software to non-technical users – 8 ways to make your product demo shine

We’re sometimes placed in situations where we need to present our software to stakeholders, business owners or end users. These users may or may not be technical, but they will most likely be the other side of the user interface you are creating. They are the reason you create software and are genuinely interested in the end result. In recent years, with Agile and Scrum, these presentations tend to take place more often and you’re in the limelight presenting the latest and greatest. Many years of honing our skills as software developers have all but prepared us for this challenge, and we may end up getting a response from the attendees along the lines of this:

Photo credit: markhillary via / CC BY
No, we’re not impressing anyone –  Photo credit: markhillary via / CC BY

Too much uptight focus on technical details, digging deep into issues that nobody cares about, discussing the framework, library or platform chosen to solve a particular problem leaves you attendees bored, confused and sometimes feeling dumb since they haven’t got the faintest idea what you’re talking about. This leads to frustration, arguments, cold-fronts or just a general feeling of “meh”, where developers, stakeholders and users just don’t get the value out of this important meeting arena they could.

So what’s a developer to do? Here are some tips and thoughts for preparing for, presenting and participating in more technical presentations.

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